Founder and Director
Coming from a psychology background, Prof. Nick Reed has worked in transportation research for more than fifteen years. From early studies using driving simulators to examine driver behaviour, he has since been instrumental in connected and automated vehicle projects in the UK to the value of more than £50m. Nick was Academy Director at TRL (the UK’s Transport Research Laboratory) before becoming Head of Mobility R&D at Bosch, the world’s largest automotive supplier. Retaining a visiting professorship at the 5G Innovation Centre, University of Surrey, he has since founded Reed Mobility – an independent expert consultancy on future mobility topics.